André is the Head of Marketing at Felton, driving brand strategy and content for the audience intelligence platform.
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Portugal at the 2026 World Cup: What Audience Intelligence Reveals About 389,000 Active Fans
389,000 people commented on Portugal's World Cup journey across four platforms over 47 days. Audience intelligence reveals who they are, what they felt and which brands they trust.
Tags: Audience Intelligence
FIFA World Cup: What Can Audience Intelligence Tell Sports Bodies About Their Fans?
The 2026 World Cup is being counted like no event before it. Impressions, views, followers. Very little of it is understood. How audience intelligence reads the audience inside the crowd.
Tags: Audience Intelligence
Target Market vs Target Audience: An Audience Intelligence Guide
A target market is who you sell to. A target audience is who a message is for. What separates them and why defining your audience takes audience intelligence.
Tags: Audience Intelligence
Sponsorship Valuation in 2026: A Modern Audience Intelligence Approach
Impressions and CPM no longer explain what a sponsorship is worth. How audience intelligence rebuilds sponsorship valuation around audience composition, brand affinity, emotional context and community trust.
Tags: Audience Intelligence
Audience Intelligence vs Social Listening: What's the Difference?
Audience intelligence and social listening solve different problems. Learn what each does, where social listening falls short and when you need audience intelligence.
Tags: Audience Intelligence