André is the CEO and Co-Founder of Felton, an AI-powered audience intelligence platform. With a background in sports technology and fan engagement, he is passionate about helping brands understand the people behind the data.
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Why Felton? The Origin of Our Name
Felton is named after William Felton Russell, the greatest winner in basketball history. The story of how we went from basketball courts to an audience intelligence company.
Tags: Media
Demographic, Psychographic and Behavioral Segmentation: A 2026 Guide
Demographic, behavioral and psychographic segmentation are three lenses for reading any audience — who they are, what they do and why. How each compares and what AI changed in 2026.
Tags: Audience Intelligence
What Is Audience Intelligence? A Complete Guide for 2026
Audience intelligence is the practice of analyzing who your audience really is at the individual level. Demographics, emotions, brand affinities and behavioral patterns. This guide covers everything.
Tags: Audience Intelligence